Shijoo Artesanías

Biojewelry and Basketry from Indigenous Women Artisans.

Client:
Shijoo, Sumy Kujon & Wyss Academy for Nature

Year:
2025

Services:
Cultural & Anthropological Research on the Ese Eja Community
Brand System Development (logo, colour palette, typographic system)
Storytelling Strategy
Social Media DNA & Strategy

Translating Ancient Knowledge into Modern Design

Artisan craft shouldn’t live in the past to matter in the present.

SHIJOO proves heritage can evolve without losing its soul. Born from the hands of over 70 Ese Eja women in Madre de Dios, this brand transforms Amazonian materials—tamshi, shapaja, forest seeds—into bio-jewelry and basketry that carries centuries of technique into contemporary design.